With the recent subprime mortgage crisis came a myriad of news reports, editorials, blogs and other written opinions about our slow economic decent into what many believe will be darker days. Rhetoric, in such a large pool of similar arguments, becomes an important part of overall effectiveness and makes each one more distinct.
For example, an editorial from The New York Times argues about the causes of our unstable markets while an Op-Ed in the Los Angeles Times discusses ways for dealing with the effects. However, the rhetoric in each prevents these two from ever being combined into a piece addressing both the causes and effects of our economic meltdown.
“Survival tips for a depression” by Joel Stein of the LA Times uses a personal experience to implicitly state that our present crisis is not equivalent to the Great Depression. It presents an interview with Joel’s grandmother, who answers questions asked for the sake of the audience; those who fear another Depression but don’t truly recognize the hardships of that time. The article goes through a sequence of examples where Joel thinks “budgeting” might be necessary and asks for his prudent grandmother’s opinion (someone who has lived through the Depression). In many cases it is clear that the author’s rich lifestyle is less than analogous to the grandmother's life of sacrifice. As such, the author attempts to prove that many of us are overreacting. Sacrifice may soon be in order—that new iPhone might no longer be a wise purchase—but that doesn’t place us in the same predicament as 80 years ago. The contrast between losing HBO and child labor must be slightly embarrassing for panicked readers.
Fear, according to The New York Times’ “The Lion, the Bull and the Bears” plays a larger role in this mess than being just the aftereffect. Eduardo Porter tries to show how fear and instinct have gotten us into this mess and are worsening it still. His message? Stop treating the economy like a game of poker and start thinking rationally. He speaks critically to everyone responsible for making poor, gut decisions and shows how psychological distortions of mankind played a role in our crisis. By connecting irrational stock prices to the metaphor of a man approached by a hungry lion, he correlates fear with the stocks. He continues with examples that show how misguided decisions are to blame, in a similar structure as the article by Joel Stein, although Porter makes a much less personal argument. He closes by dismissing an old quote by Fed Chairman Alan Greenspan who he believed fit the profile of an irrational person. This gives concrete evidence of his claim.
Stein’s personal exploration of our crisis and Porter’s psycho-analytical approach both represent appropriate rhetoric strategies relative to the arguments that each is trying to make. They stand out as exceptional opinion pieces among the flood of recently published articles.